Make the Moment

Live Boldly.
Sip Smoothly.

Roué lives outside the lines. It’s a new expression of wine and cocktails—bold, modern, indulgent, and free from outdated Old World ideas about what wine and spirits are supposed to be. It’s a collection carefully crafted by and for those who crave luxury on their own terms.

Our Story

Pleasure, Bottled

Roué embodies the unapologetic pursuit of bold living: A devotion to bold creativity, original style, and powerful influence, and never bound by convention. We set out to create a brand that spoke to us, our mindset, our lifestyle, and the culture we move in. Each bottle is a reflection of that daring spirit—designed for those who savor life’s most premium experiences.

Our Process

Rebellious Luxury

Our process is guided by audacious creativity and a fierce commitment to quality. We partner with visionary growers who share our dedication to sustainability and quality sourcing. Each of our vintage wines and ready-to-drink cocktails are poured into custom-designed, collectible glass bottles as eye-catching and stylish as the people who drink them.

Our Product

A Quality Obsession

When creating our wines, we work exclusively with organically grown grapes and produce in small batches to deliver exceptional taste and artistry. Our ready-to-drink cocktails blend premium wine with natural fruit juices, creating delicious beverages without a single preservative—just real flavor and impeccable quality.

Fine Wines

Sauvignon Blanc
Sauvignon Blanc
750mL
Made from 100% organic grapes, our Sauvignon Blanc has tropical notes of guava, passion fruit, and pineapple, with a smooth finish for a moment worth savoring.
Cabernet Sauvignon
Cabernet Sauvignon
750mL
Made from 100% organic grapes, our Cabernet Sauvignon has bold plum, blackberry, and dark chocolate notes, with a smooth, rich, and elegant finish.

Cocktails

Lemon Lust
Lemon Lust
4 x 355mL
A bright white-wine cocktail with Sicilian lemon, orange, and soft vanilla, finishing spirited and smooth—perfect for rooftop afternoons or unforgettable nights. 8% ABV.
Ruby Passion
Ruby Passion
4 x 355mL
A lively blend of raspberry, strawberry, pomegranate, and apple, bursting with ripe red fruit and playful aromas, finishing smooth and refreshing at 8% ABV.